How is it possible to convince people to deny their own judgment and embrace group think? Here is the answer. Demagogues know the technique very well. This experiment from the 1970's shows how people abandon their owns sense of reason and logic so as to conform to what everyone else in the group says. The experiment generally fails however when more than one person does not conform to the group. I believe it is safe to say that most people do not vote based on reason or logic, but based on 'what the general group does' or based on the misinformation that is disseminated via mass media.